Ad Gefrin opens today and the new visitor experience and distillery is focusing on Northumbrian hospitality to get guests coming through the doors, and hopefully returning in the future.
Co-founders Eileen and Alan Ferguson believe that the £16m investment will help to revitalise Wooler and hope that the brand new attraction will provide jobs to local people for generations. The project has already created more than 60 jobs, and 40 of those are in its 'Huskynn', meaning house team.
Of those employed at the site, 43% live in Wooler itself and the majority live in the wider Northumberland and Borders community. When the building was handed over the Ferguson family and the Front of House staff, or Folc as they have become known, earlier this month, many were amazed at the town's newest addition.