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Fortune
Fortune
Lifestyle
Eleanor Pringle

$40k a post within three months of fame: Welcome to the world of the influencer

Tik Tok star Addison Rae (Credit: Axelle/Bauer-Griffin/FilmMagic/Getty Images)

Press trips, glitzy parties, free products and massive fees. It's no wonder a career in social media is now the dream job for the majority of American teens. Yet in between the highlights are some very real-world concerns: longevity, ethics and authenticity.

In 2021 a YouGov survey found that the dream job for American teenagers was being a professional vlogger or YouTuber. Male or female, 9% of young people in the U.S. want to spend their life online - outstripping careers like medicine, acting and legal.

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