Whenever AI comes up in conversation with creatives, eye muscles start to twitch. And that's not surprising. Most of us have lost work to generative AI over the last few years, and without going into details, that's definitely included me. But that doesn't mean I've discounted AI completely. In fact, quite the reverse.
The truth is, generative AI is only one type of AI. What's known as analytical AI can save you a ton of time and energy, without generating anything at all. I'm talking about tasks like sorting, scheduling, transcribing, searching; the kind of boring, routine work that you'd happily hand off to an intern, if you had one.
