The first day on the job is always a challenge—get to know the people you’ll be working with, make a good impression, and, if you’re new Twitter CEO Linda Yaccarino, put out a growing cluster of fires that threaten to burn the place down.
Yaccarino, who assumes Twitter’s nominally top job today—owner and erstwhile CEO Elon Musk will of course be hanging over her shoulder—should be the perfect person to play firefighter in this case. As global ad chief at NBCUniversal, she was in charge of handling advertisers, and they’re the biggest problem facing Twitter right now.
