With the slow demise of the all-encompassing Eurobike trade show, smaller events across Europe are growing in size and relevance. Cycleworld Düsseldorf is one of those. Originally just a domestic German event, it's grown into a much larger affair, and unlike most fairs of this ilk, this one is in a very cool ex-industrial location with its own unique vibe just ten minutes out of the city centre.
It was also the busiest event I've been to in years, with packed halls and a buzz that feels like it's been missing since Covid, which bodes well for an industry that's been struggling, so here are my show highlights.
