
Thailand welcomed 32.9 million foreign visitors in 2025, a 7.23% fall from 2024, the Ministry of Tourism and Sports reported.
International tourism revenue dropped 4.71% to 1.53 trillion baht. The top five markets were Malaysia (4.5 million), China (4.4 million), India (2.4 million), Russia (1.8 million) and South Korea (1.5 million).
Domestic travel helped cushion the decline, with Thais making 202.37 million trips nationwide, up 2.7%, bringing in 1.16 trillion baht, a 3.69% rise from 2024. Total tourism earnings reached 2.7 trillion baht.
The Tourism Authority of Thailand governor said the 2026 targets have been set at 36.7 million foreign arrivals and 205 million domestic trips.