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Evening Standard
Evening Standard
Entertainment
Katie Strick

30ths are the new weddings! London’s top party planners on how to plan the perfect bash

The save-the-dates went out a couple of months ago. The dress is with the tailor for some final alterations. And the party planner wants to meet one more time before the big day to run through the napkin design and timings for the speeches.

It might all sound a little extra, just for a 30th birthday – but extra is the normal now. Big 30th birthday bashes are quickly becoming the new weddings – or they certainly are if you’re 30 (29), flirty and single in the capital. Actually, sometimes even if you’re not.

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