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Emerald L King, Lecturer in Humanities, University of Tasmania

30 years of winning love by daylight: why audiences are still obsessed with Sailor Moon

IMDB

Sailor Moon has been with us for over 30 years, but the cartoon series is popular enough that brands are still producing themed merchandise – everything from high end, crystal-encrusted Jimmy Choos to Black Milk leggings and speciality stationary.

As we approach the release of the final instalment of the Sailor Moon Crystal reboot, I can’t help but wonder: why are we still obsessed with fighting evil by moonlight and winning love by daylight?

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