Sometimes, very well paid executives can gather in a boardroom, go through multiple focus groups and meetings and some up with an absolutely terrible idea. While often not that fun to experience, they can be a blast to witness at a distance.
So we’ve gathered examples from a viral thread of the most poorly thought out publicity stunts out there for your daily dose of schadenfreude. Get comfortable, prepare to wonder “what were they thinking?!” with more and more intensity, upvote your favorites and be sure to share your own thoughts and examples in the comments below.