Market volatility has been intensifying lately amid increasing geopolitical tensions and Fed’s reiterated aggressive hawkish stance. However, the majority of wine and alcohol stocks have persevered, thanks to the inelastic demand for these products. As average alcohol consumption tends to rise during periods of economic slowdown, big-brand companies expect their sales and bottom line to rise in the upcoming quarters. This potential move comes as the U.S. stares down a possible recession while macroeconomic headwinds pile up.
