Misty L. Heggeness is the author of a new book called, “Swiftynomics: How Women Mastermind and Redefine Our Economy.” The book takes a look at how women influence the world’s money systems in ways that are often invisible and immeasurable.
Heggeness uses Taylor Swift as a symbol of this pattern. Yes, she’s a singer who spreads joy and writes songs about her relationships. But she also gets fans to buy tickets to her shows, travel to see her perform and spend money on sparkly, Taylor-inspired outfits.
