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Nir Kshetri, Professor of Management, University of North Carolina – Greensboro

3 ways cryptocurrency is changing the way colleges do business with students and donors

Universities are seeking to boost bottom lines and personal connections with cryptocurrencies. Irina Marchenko/iStock via Getty Images

Until about 2020, universities used cryptocurrencies only to pay ransoms to criminals attacking their networks. A fast payment to criminals helped victim universities restore their networks quickly.

With increasing public adoption of cryptocurrencies, especially among young consumers, universities are exploring them, too. As of early 2022, 20% of U.S. consumers had used cryptocurrencies. According to an April 2022 report, 28% of 13- to 39-year-olds had purchased at least one type of cryptocurrency. Among consumers in this age group, 13% had purchased and 38% were interested in a particular offshoot of cryptocurrencies called non-fungible tokens.

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