The beer market has been expanding rapidly in the emerging economies over the past few years due to the rising levels of disposable income, the continuing adoption of Western culture, and the growing prevalence of alcohol-based socialization. In addition, the alcohol e-commerce channel, which gained traction amid the COVID-19 pandemic, is here to stay and is expected to magnify the market’s prospects in the coming years.
Furthermore, beer has gained immense popularity among millennials and GenZ consumers, relative to other alcoholic beverages, owing to its diversified flavors and low alcohol content. The global beer market is expected to reach $989.48 billion in 2028, growing at a 3.7% CAGR.
