Sitting down at the kitchen table with a fresh cup of coffee and a pair of scissors is a classic weekend tradition. Generations of extreme couponers relied on the Sunday newspaper to secure massive discounts on their groceries. Over the past year, you likely noticed a drastic change in the physical weight of your weekend paper. The thick, colorful booklets of coupons are completely disappearing. The reality is that the grocery marketing industry is undergoing a massive technological revolution. Let us explore the 3 primary reasons Sunday coupon inserts are getting smaller this April and how you can adapt.
