The FIFA World Cup 2026 is underway, and outside of the competition on the pitch, the competition for consumer dollars may be equally intense. Official estimates forecast U.S. accommodations and food services generating over $2.4 billion in incremental economic value from the tournament.
That number includes 21.3 million hotel room nights expected across the three host countries: the United States, Canada, and Mexico. On a granular level, FIFA and the World Trade Organization (WTO) have projected international travelers will stay an average of 12 days, attend roughly two matches each, and spend over $400 per day.
