Since the onset of the COVID-19 pandemic, the e-commerce industry has witnessed steady growth, across a range of segments, including necessities and luxuries. While non-store retail sales declined 8.7% in December due to surging prices, the resurgence of COVID-19 cases could boost e-commerce companies’ performance in the coming months.
Furthermore, as e-commerce companies introduce advanced technologies to their platforms to attract more consumers, the industry should generate increasing sales in the coming quarters. According to Grand View Research, the global B2C e-commerce market is expected to grow at a 9.7% CAGR through 2028.
