Blue chips are popular among investors, especially those closer to retirement or more risk-averse investors, because of their reliability. That doesn’t mean they are immune to market downturns, but it does mean they’ve shown a history of weathering these storms and bouncing back.
Thus, investors could consider buying fundamentally sound blue chip stocks, Apple Inc. (AAPL), Johnson & Johnson (JNJ), and American Express Company (AXP) for long-term security.
