
Food and beverage prices have significantly increased amid high inflation. However, demand for food and beverage in restaurants remain robust. In January, consumers spent more than $86.60 billion at restaurants on food and drink, up 24% year-over-year.
In addition, beverage companies are creating healthier beverages for the expanding health-conscious population, which should create new growth opportunities. The size of the US Sports Drink Market is expected to grow at a CAGR of 4.8% until 2029.