The growing global interest in sports and fitness activities is driving the athletic industry forward, opening up potential for businesses in technology-driven fitness gadgets and specialized training programs.
While popular athletic footwear and apparel powerhouse NIKE, Inc. (NKE) has been an investor favourite for a long time. However, given the near-term concerns related to its financials and strict regulations impacting its business, I think Vista Outdoor Inc. (VSTO), BRP Inc. (DOOO), and American Outdoor Brands, Inc. (AOUT) are better positioned to capitalize on the industry’s prospects.
