The sports and athletics market is expected to grow as a result of improved health awareness and government initiatives, while the industry is positioned to survive a potential downturn as a result of rising event popularity and technological advancements.
While popular athletic footwear and apparel powerhouse NIKE, Inc. (NKE) has been an investor favorite for a long time, given the near-term concerns related to its financials and strict regulations impacting its business, I think Gaia, Inc. (GAIA), Brunswick Corporation (BC), and Skechers U.S.A., Inc. (SKX) are better positioned to capitalize on the industry’s prospects.
