As WWDC 2025 (Apple’s World Wide Developer Conference) comes into view (it takes place on Monday, June 9) there is a lot riding on Apple to get it right with Apple Intelligence this time after the fallout from last year’s WWDC when Apple promised a lot of new features, but failed to deliver the really important ones, like a new AI-powered Siri.
Last year, Apple made the classic mistake of demonstrating features that it hadn’t really got working as if they were real. When it became apparent that Apple wouldn’t be able to get the features ready in time, Tim Cook's technology giant had to pull them from release and was left with AI-flavored egg on their Genmoji-shaped faces.
