The advertising industry is expected to grow due to the adoption of innovative techniques and the growing use of mobile devices. Therefore, I think advertising stocks Ziff Davis, Inc. (ZD), Criteo S.A. (CRTO), and Cimpress plc (CMPR) might be worth adding to your watchlists.
Multiple media experienced expansion in ad revenues in 2022. Cinema recorded an exceptional growth rate, presumably due to the easing of COVID-19-related mobility restrictions. Projections indicate a promising future for the U.S. ad industry, with anticipated revenue growth of 2.6% in 2023, reaching an all-time high of $352 billion.
