E3 is best remembered for its glitzy press conferences, where big publishers put their best feet forward as they showcase their games to massive audiences online. But it wasn't always that way. Just look at when Square turned the much-anticipated US reveal of Final Fantasy 8 into a desperately awkward stalling match.
In 1998, Square was riding high on the success of Final Fantasy 7, a game which had proven a hit even in North America, where JRPGs had historically been a niche genre. At the time, Square had mostly partnered with Sony to publish its PlayStation titles, but that was about to change with the formation of Square Electronic Arts.
