A Harvard Business School student who developed a powdered hummus mix in a borrowed donut shop kitchen is projecting $500,000 (£378,000) in sales within the brand's first year on the market.
Brian Youngblood, 28, launched Prest in March 2026 with three flavours: Lemon Dill, Roasted Garlic, and Spicy Harissa Red Pepper, each retailing at $10 (£7.56) per pouch. The product is shelf-stable and both gluten-free and sesame-free. Customers add water and olive oil to the powder to produce fresh hummus at home, bypassing the short fridge life that plagues conventional tubs.
