The wait time in the queue at Walt Disney World's Epcot theme park was more than six hours, the kind of line that forms for the debut of a high-end attraction.
Awaiting the hundreds of extremely determined fans at the other end: a purple plastic popcorn bucket in the shape of a dragon named Figment. The buckets sold for $25 for a limited time — limit two per person — and were soon spotted for sale online for as much as $270.
"Popcorn buckets are popular. Figment merchandise is rare," said Jay Cisco, a solutions architect from Winter Garden, Fla., who stood in line with hundreds of people on a Friday in January. "Combine the two and it's a perfect chaotic cocktail for capitalism."
