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International Business Times UK

Business

Regyl Jaen

27-Year-Old Woman Made $130K in 12 Hours on TikTok: Her Side Hustle Now Generates $7.8M a Year

At 27, Daisy Kelly turned TikTok Live into a growth machine for Glow For It, building a beauty empire and earning the CEW Young Achiever of the Year award. (Credit: Instagram/@daisymaykelly_)

What started as a platform for creators to connect with their audiences has grown into one of the fastest-growing trends in e-commerce. TikTok Live Shopping is revolutionising how Britons discover and buy products, with some entrepreneurs reporting six-figure sales in just one day.

One of them is Daisy Kelly, a 27-year-old entrepreneur who made $130,000 (£100,000) in a 12-hour livestream for her beauty brand. Her company now generates approximately $7.8M (around £6M) in annual revenue, underscoring how livestream commerce is emerging as one of the UK's fastest-growing retail trends.

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