Few marketing campaigns are more memorable than the one for Disney’s 2002 animated classic Lilo & Stitch. Who could forget the iconic poster with beloved blue alien Stitch smack-dab in the middle, surrounded by disturbed Disney characters, including Dopey, Pinocchio, Tinkerbell, and Pumbaa? Then there were the teaser trailers where Stitch wreaked havoc on various Disney classics — he took Jasmine away from her magic carpet ride, ruined Ariel’s big reprise, crash-landed on Belle and the Beast, and took Simba’s place in the circle of life.
The setup was very clear: Lilo & Stitch was going to be a very different experience for Disney fans.
