Valeria Márquez, a 23-year-old TikTok beauty influencer, was assassinated live in front of her horrified audience while she was streaming from her beauty salon in Jalisco, Mexico.
The attack, consisting of two shots to the stomach and one to the head, was captured in graphic detail on camera, shocking her mostly teenage viewers and reigniting public outcry over violence against women in the country and the influence of organized crime.
In the now widely circulated footage, the influencer can be seen smiling and looking out the window of her salon before a gunman on a motorbike opened fire. The video shows her clutching her side before collapsing, as an unidentified woman appears and swiftly turns off her live stream.
