A year after the successful rebirth of the women's Tour de France in 2022 - Tour de France Femmes avec Zwift - the title sponsor, Zwift, has released the viewership data revealing that the race achieved a cumulative live audience of 23.2 million people.
"It would be an understatement to say we were thrilled by the response to the inaugural Tour de France Femmes avec Zwift. As longtime supporters of women’s cycling, we knew the racing would be exceptional, but it was the millions of fans that made it game-changing," said Kate Veronneau, director of women’s strategy for Zwift.
