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Fortune
Fortune
Eva Roytburg

The 22-year-old AI CEO behind Friend.com necklace welcomes graffiti on his $1 million ad campaign: ‘Capitalism is the greatest artistic medium’

A photo of a poster for friend.com defaced with graffiti. (Credit: Courtesy of Avi Schiffmann)

If you take the subway in New York City, or drive a car in Los Angeles, you’ve seen the ads for Friend.com.

“I’ll binge the entire series with you.”
“I’ll never leave dirty dishes in the sink.”
“I’ll never bail on dinner plans.”

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