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Jon Lafayette

22% of U.S. Adults Have Dropped a Streaming Service: DirecTV Survey

DirecTV Streaming Survey

A new survey from DirecTV Advertising found that 22% of U.S. adults canceled a streaming video service in the last three months.

The top reason that people canceled their service — cited by 35% of respondents — was because they weren’t spending enough time with the service to justify the cost.

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