A time-honoured conundrum within design is how to encourage people to see beyond a physical object to understand that design is a verb, not a noun. A successful approach is to cast the net wide into a variety of practices and ask them to respond to a single idea, thereby exposing the truth that design is a process with wildly different potential applications and outcomes. This has been the objective of a new exhibition opening this weekend at South London Gallery, where 22 different individuals and studios working in the realm of design were asked to respond to the idea of a bird house.
