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Fortune
Fortune
Jeff John Roberts

21Shares is a big name in European crypto. Now it wants to crash the U.S. ETF party

(Credit: Luke MacGregor—Bloomberg/Getty Images)

Exchange-traded funds are the hottest topic in crypto right now. Wall Street firms like BlackRock are jockeying with blockchain natives like Grayscale to get a piece of a new crypto ETF market that analysts predict will soon become worth billions of dollars.

I recently spoke with Ophelia Snyder, who founded Switzerland-based 21Shares, which is the biggest crypto ETF player in Europe, where the products have been legal for years. She believes the American market is ripe for the picking and on Tuesday her firm rolled out five funds that will actively manage a variety of Bitcoin and Ethereum futures products in an ETF wrapper.

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