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Euronews
Euronews
David Del Valle

2026 World Cup fuels tourism boom in North America with Canada in the lead

Canada North America World Cup WTTC Mexico The United States

The FIFA World Cup 2026 is shaping up to be one of the biggest drivers of tourism in North America. The World Travel & Tourism Council (WTTC) expects the tournament to give a significant boost to the tourism GDP of Canada, Mexico and the United States, cementing the region’s status as one of the world’s leading tourism hubs.

According to the council’s estimates, Canada will see the strongest tourism growth, with a 6.4% increase in sector GDP, while Mexico is set to expand by 2.4% and the US by 2.1%.

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