Forget simply eating a balanced diet — we now face a revolving door of dietary advice that offers one-track answers to questions of nutrition. Last year, it was protein. Bulging blokes, through mouthfuls of chicken and eggs, would frequently tell us on Instagram and TikTok the importance of reaching desired protein levels. The year before, it was gut health, specifically kombucha drinks and more probiotic products than you could shake a stick at.
In 2026, apparently, the trend is fibremaxxing, a new movement preaching the importance of a high fibre diet. But don’t roll your eyes just yet. This is an outlier in the food trend world, being widely and unanimously advocated across nutritional science — not just on social media.
