I love Netflix, and have paid for my subscription for many years. I also subscribe to Disney+ and Amazon Prime Video, and use them regularly too. However, it feels like some rot has started to set in at most streaming services, with many frustrations taking away from the joy of watching great content on demand. So much so that I have suggested that 2026 could be the year to cancel your streaming subscriptions.
Whether that’s true or not, I think streaming services do have an algorithm problem, and Netflix is the worst offender of all. Netflix’s algorithms are making us more boring as viewers, keeping us in genre silos and feeding us more of what the streaming service already knows we like. I want to push my boundaries and discover new content that differs from what I’m used to watching, and I want Netflix’s help in doing so.
