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Last year was not a particularly pleasant year for Tesla (TSLA) stock, with the shares turning red at one point and briefly ranking as the worst performer in the “Magnificent Seven.” There has also been the challenge of falling deliveries and the real prospect of a second straight year of volume decline. Mounting doubts about demand have grown as Tesla cedes market share in key regions.
Europe has been especially tough, with November registrations sliding in major markets like France and Sweden despite a refreshed Model Y lineup. Intensifying competition and an aging model range have weighed heavily on sales.