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International Business Times UK
International Business Times UK
Frederick Marvin Lumba

2025 TIME Athlete of the Year A'ja Wilson: A New Cultural Icon Redefining Women's Sport

WNBA star A'ja Wilson (Credit: A'ja Wilson Instagram)

In 2025, A'ja Wilson did more than cement her place among basketball's elite. She emerged as a potent cultural force whose influence extends far beyond the hardwood.

Her crowning as TIME's Athlete of the Year marks not only athletic dominance, but a moment of reckoning for the sport, for representation and for the evolving business of women's basketball.

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