“AI automation holds the potential to revolutionize workflows, driving efficiencies across production and editing processes – for example, through automatic highlights generation and generative assisted editing. Moreover, AI has the potential to reduce the broadcast footprint through lower power consumption and physical space.”
—Olympic AI Agenda, April 2024
The Olympics are more than just a sporting event—they are a showcase of human stories that inspire and captivate us. As media technology evolves, so does our ability to share these stories with audiences around the world. Artificial Intelligence is one of the technologies that is transforming how we experience sports media, especially at the Olympic level. AI can help us tell the story of each game or match, the historical significance of the event, and the ways we can keep fans engaged even after the event is over.
From Past to Present
Ever since the modern Olympics began in 1896 (Athens), people have been fascinated by the games. And with each new era, the latest technological innovations were used to bring the games to viewers across the globe. The first coverage of the event was through newsreels in theaters. Radio started with live coverage in 1924 (Paris), 100 years ago. You might be surprised to learn that television coverage began in 1936 (Berlin), with a kind of closed-circuit system that showed the games in public places near the stadium. It wasn’t until the1960 games (Rome) that the broadcast reached other countries.
