With rising internet penetration, the global internet market is poised for rapid expansion. Moreover, the upsurge in digital activities such as e-commerce, online payments, and remote and hybrid work is paving the way for growth in the industry. However, while leading internet stocks Match Group, Inc. (MTCH) and Upwork Inc. (UPWK) could be ideal buys for 2024, Expedia Group, Inc. (EXPE) might be best kept on hold.
By the start of the fourth quarter of this year, the global internet user count reached 5.30 billion, representing 65.7% of the world's total population. Over the past 12 months leading to October 2023, the connected population increased by 189 million users.
