
In December last year, Mercedes-Maybach made waves with its Project Maybach concept, designed by famed fashion designer Virgil Abloh. Abloh passed away in November 2021 after being diagnosed with cardiac angiosarcoma in 2019. However, his heritage and expertise will forever live on with the new Mercedes-Maybach S680.
This vehicle is the culmination of the cooperation between Louis Vuitton’s artistic director and the luxury automotive brand from Germany. Unlike the Project Maybach, which was a show car with a very extravagant design and overall concept, the new Maybach designed by Virgil Abloh is a production model that will be sold in the United States. It is based on a 2023 Maybach S-Class S 680 with a planned production run of just 39 units for the American market.