In 2016 during an earnings call, the late Ferrari CEO Sergio Marchionne answered with "you have to shoot me first" when asked about the prospects of an SUV. Concerned that a high-riding model would dilute the brand's image, the head honcho was completely against the idea of launching a prancing horse on stilts. However, two years later, he had a change of heart, admitting in an interview that a "Ferrari Utility Vehicle" would come to fruition.
