From July 7 to 9, 2023, the BMW Days marked a momentous occasion during BMW Motorrad's grand 100th-anniversary celebration. This event drew an impressive crowd of approximately 32,000 passionate enthusiasts, both motorcyclists and non-riders alike. Besides those from Germany, there was a strong presence from Italy, France, and the UK, with a remarkable representation of around 60 nations in total, highlighting the event's global appeal.
The BMW Days offered an abundance of captivating activities and shows, catering to the diverse interests of attendees. From the adrenaline-pumping Motodrom show to the awe-inspiring display of custom bikes in the Heritage Area, there was something for everyone to enjoy. However, the true heart of the event revolved around the immersive BMW Motorrad brand experience. Attendees were delighted to explore a comprehensive lineup of over 60 motorcycle models, an extensive range of accessories, and a spacious fan shop.
