Automotive and motorcycle dealers popularized the term “Win on Sunday, Sell on Monday” in the 1960s. While both motorsport and vehicle sales tactics have evolved over the decades, most manufacturers still leverage on-track supremacy for showroom success—including Harley-Davidson.
From the hillclimb to the drag strip, from board tracking to flat tracking, racing has been in the Motor Company’s DNA since Walter Davidson won the 1908 Endurance and Reliability Run. However, Harley’s Post-War production lineup made the brand synonymous with cross-country tourers in the latter half of the 20th century. Despite the XR750 becoming the winningest motorcycle in AMA (American Motorcycle Association) history and the company’s countless NHRA drag racing titles, the FL Touring platform remains the Bar and Shield’s top seller.
