JioStar has achieved new milestones in broadcasting live sporting events across TV and digital platforms, breaking TV records with the India vs Pakistan match in the ICC Champions Trophy 2025. The match, which Star Sports has branded as the 'Greatest Rivalry' since 2021, attracted 20.6 crore TV viewers, establishing it as the second most-watched cricket match in BARC history, excluding World Cup matches.
The recent 'Greatest Rivalry' match on February 23 during Champions Trophy exceeded viewership of the previous India-Pakistan 50-over match from ICC ODI World Cup 2023 in India. The Dubai match ratings were approximately 11% higher than the Ahmedabad ODI World Cup match in 2023. The contest, which saw Virat Kohli become the fastest to reach 14,000 ODI runs, accumulated 2609 crore minutes of TV viewing time.