19th Century Japanese artist takes over the Outernet

Hiroshige Experience at Outernet, in partnership with the British Museum - (Press handout)

Trips to Tottenham Court Road are about to be improved a thousand-fold with a new collaboration between Outernet London and the British Museum. Taking place at the Now Building, it will bring the astonishing work of legendary Japanese artist Utagawa Hiroshige to the huge Outernet screens, combining ground-breaking work of 19th Century Japan to a ground-breaking digital installation in 2025 London.

The collaboration is an animated reimagining of a print from Hiroshige’s Famous Places in Japan series (1832), titled Ferry on the Fuji River, Suruga Province . The immersive installation will transform Hiroshige’s serene landscape into an enveloping digital experience across Outernet’s 16K wraparound screens.