Rainbow packaging and special-edition makeup shades are a couple of ways brands show their support for the LGBTQ+ community during Pride Month, but plenty of beauty companies are taking their activism to the next level. Skincare, makeup, and hair care companies have vowed to donate a portion (sometimes even 100 percent) of their proceeds to nonprofit organizations and charities determined to make a difference.
For the month of June, we're buying products with purpose. Looking to try a summer nail trend? Head to Sally Hansen—this year's collection features 11 new metallic shades inspired by the Progress Pride Flag. In the market for an iridescent highlighter? Stop by Kevyn Aucoin Beauty—they’re giving a percent of proceeds from their pride collection to the Hetrick Martin Institute, a non-profit that was near and dear to the brand's late founder Kevyn Aucoin's heart.
