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AVNetwork
AVNetwork
Technology
AVNetwork Staff

182,000-Lumen Immersive Projection Lights Up... a Coffee Machine?

Christie Nescafé
Christie projectors bring Nescafe images to life in 1820,000 lumens. .

When Nescafé presented its new Dolce Gusto NEO coffee machine, it called upon Christie projectors for lights and colors to flood the auditorium and awe spectators.  ADLC Audiovisuais selected nine Christie projectors for a 182,000-lumen immersive projection display showing various images of the Nescafé brand. 

Approximately 300 guests had the opportunity to participate in an unforgettable experience that integrated artificial intelligence, human avatars, video projection, tasting areas, and exclusive personalized animations.

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