Well before Star Wars: Galactic Starcruiser lived and perished, and certainly before the explosion of immersive fan experiences, the Star Trek franchise had a wild Las Vegas attraction called Star Trek: The Experience. From 1998 to 2008, you could drink at Quark’s Bar on Deep Space Nine and, after 2004, participate in an interactive pseudo-ride called Borg Invasion. Prior to that, between 1988 and 1994, Universal Studios Hollywood had Star Trek: The Adventure, a roleplaying attraction in which you could cosplay as Original Series movie-era Starfleet officers and star in your own mini-episode that you’d get to bring home on VHS.
In the bygone days of franchise-based theme-park attractions, Star Trek was a pioneer. And now, 16 years after Star Trek: The Experience closed up space shop, a new Star Trek ride will open... but the specific version of Trek that it’s based on might surprise you.
