There’s hot competition among the best hair dryers. From Dyson’s cult supersonic to Shark, ghd and BaByliss, innovation and new technology has led to faster drying and healthier results – but it all comes down to choosing the right tool.
Chloe Swift, a haircare expert who has worked with the likes of Poppy Delevingne and Olivia Neill, says personalisation is the secret. “People want more than just a tool to take hair from wet to dry,” she explains. Different hair types require different priorities – those with straight hair may want to minimise static, while afro-textured hair often benefits from a comb attachment to help shape and stretch curls.
